Market opportunity and entry assessment
Client: Ariella
Challenge
Ariella is a world-leading and long established woman’s wear brand which is attracted by the large potential of the high end Chinese women’s wear market. However, it needs to understand whether there is a demand for their specific product range, who the target demographic would be, how to position the brand, and what the future expansion scope is before taking the investment decision.
Deliverables
A market assessment report including the feedback from Chinese fashion professionals, the media, and potential customers.
Resolutions
- Research into the overall market environment and brand development scope
- Introduce the brand and its products to key fashion media for opinions and general feedback
- Trial and interview with a number of potential consumers using actual product
- A market entry strategy report based on the brand investment criteria
