Compared to other second-tier cities, the Zhengzhou economy has developed relatively slowly. As a result, although the numbers of luxury brands entering the city is increasing, the overall number is still small. According to the Henan Modern Enterprise Management Institute, local white-collar workers are willing to go to Hong Kong to buy product or purchase them via a Daigou, in order to save money. Local luxury goods consumers can be characterised as having some of the following attributes: …

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