Compared to other second-tier cities, the Zhengzhou economy has developed relatively slowly. As a result, although the numbers of luxury brands entering the city is increasing, the overall number is still small. According to the Henan Modern Enterprise Management Institute, local white-collar workers are willing to go to Hong Kong to buy product or purchase them via a Daigou, in order to save money. Local luxury goods consumers can be characterised as having some of the following attributes: …

The full article content is only available to Luxury Insights China subscribers.

Share/Bookmark