Other than ensuring you have an appropriate Chinese business or personal name, any brand must consider registering its western name in China to protect it. There are western brands who cannot use their name in China because someone else has already registered it. Costume National bought its name back from the registered owner, Dsquared2 and Iceberg are owned by their distributor, and Dries Van Noten has been owned by a Chinese company since 2005. …

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