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May
2013

Xi’an City Report: Editor’s view

Based on the internal client information of luxury department stores, the local consumers in Shaanxi province contributed over 70% to the luxury market purchases, whereas, 30% of sales are made by consumers from adjacent provinces. In terms of their demographics, luxury consumers in Xi’an can be classified into the following groups. First group are mine owners in the North of the province, who buy luxury for the brand name, the price and to show off. ……
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