Wuxi is ranked the second highest city for GDP in Jiangsu province in 2013 and Per Capita GDP broke through USD$ 20,000 for the first time. Because of its special location, the city is affected by the ‘fashion city’ Shanghai in terms of luxury consumption. Although luxury in second-tier cities such as Wuxi has developed rapidly, the local consumers are still at the stage of ‘seeking big Logos’, and lack brand loyalty.

The positive thing is that consumers in Wuxi have adapted to luxury knowledge and culture quickly. The concept of luxury can be found everywhere in their daily life. They are willing to try new luxury experiences, such as luxury hotel catering, luxury tourism and high-end medical and health services. …

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