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May
2014

Wuxi: Consumer attitude

Wuxi ranks sixth for the richest people in the Yangtze River Delta in 2012, and as a result has a huge potential market for luxury goods. Now that the market is developing rapidly, local consumers prefer to buy luxury goods at home instead of going to Shanghai or abroad. After the initial arrival of some luxury brands, local consumers have gradually migrated and selected those brands that are suitable for them. They are also willing to pay for luxury products immediately rather than travelling far for small discounts.

‘High-price luxury attracts some local consumers’ psychological needs. Wuxi’s luxury consumption value is far higher than those cities around it, for example, it is estimated that its consumption value…

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