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Mar
2014

Why the popularity in China?

Why is Tesla so popular in China, a country where big cars with big engines have been the choice of the wealthy for the past ten or more years, it doesn’t fit the profile?

The core positioning of Tesla in China is not about being an electric car, but a super cool car! This is very important to a specific consumer group. So how is it cool in China?

The first element is to be a sports car…

The full article content is only available to Luxury Insights China subscribers.


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