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Mar
2014

Why brand stories captivate the Chinese imagination

Imagine that for some reason you went into a coma and woke ten or twenty years later. Your recollections of what life was actually like before this point may have been diluted or even erased from your mind during the period of zero activity or stimulation. You would probably have to learn how to live in your new environment from a standing start, no clues or past points of reference to work from. Now imagine that the speed at which the world had moved forward during the period of your coma was double that of the time you had recollection of before the event; in effect there would be twice as much information if not more to catch up on…

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