Men in their 30’s and 40’s have always been the biggest male spenders in China due to their
earning potential and the greater variety of product purchases they are able to make. While all the luxury brands are chasing successful businessmen and celebrities, the middle class is not a group that should be ignored. The Chinese middle class is aspirational and constantly thinking of how to build and live a life of quality, ownership of luxury products is considered a sign of success for career high-flyers and mostly as self-reward by women…..

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