Whisky drinking is regarded as a demonstration of wealth and status for the new rich in China, especially consumption of Scotch whisky. No matter whether for entertaining business clients or visiting friends, having a bottle of vintage whisky on the table shows that you are a good host or business partners. Additionally a high-end whisky is seen as a more valuable gift than the traditional Chinese BaiJu.

Scotch whisky producer MacAllan claimed that sales of its products have never been influenced by China’s anti-corruption activities and sales growth in China market still remains in “double digits”. The sustained growth of the company is attributed to its moderate expansion policy; the brand focus on high-end private clubs and bars and exclusive wine shops in big cities, in addition to applying a limited sales strategy. The parent company of MacAllan, Edrington Group currently holds a 24% share of the single malt whisky market in China, ranking the second overall. William Grant & Sons Co., the Grant’s whisky brand owner shares 34% of the market. ….

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