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Oct
2013

Which brands fall into the category?

As with many things in China, perception as a result of PR is what determines initial acceptance of a brand in the eyes of the consumer, prior to further discussion within their personal circle. Coach consistently uses affordable luxury to describe itself, and has created an acceptance among consumers that it may not be ‘real’ luxury, but its almost there. This position justifies what are relatively high prices for mass produced product, but to the Chinese consumer this is acceptable…

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