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What has driven the market changes?

Women have been the focus of growth luxury sector in China most of the last decade as they have elsewhere in the world. However, with more choices available to them, low brand loyalty and more opportunities to shop overseas, luxury fashion and accessory brands have naturally moved their attention to men. In China, male consumption is still quite heavily influenced by women; especially in terms of skin care, perfume, and fashion, while watch consumption remains a male domain…..

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