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Weibo; the what, why and when for luxury brands

Weibo is the Chinese equivalent of social networking platform Twitter. Launched in August 2009, it is a sub-brand of SINA Corporation, and was the most popular Weibo platform in China at the end of 2012. Currently it has 502 million registered users, including 260 thousand registered company accounts, and represents 48.7 percent of all internet users in China, according to SINA’s CEO Charles Cao. It is worth noting that Chinese HNWIs also like to share their opinions and experience via Weibo, more than 70% of whom have their own Weibo account, 40% actually using it every day…..
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