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Watch sector – November 2013

Over the past ten years, the attitude of Chinese consumers to watches has changed greatly from simply “owning a watch” to begin to learn, appreciate and develop their own unique tastes and stories. This expansion of knowledge and experiences of complicated timepieces has therefore enhanced the requirements for local product service.

Kang Weikai, chief editor of the watch section of the famous bi-weekly Shopping Guide newspaper observed that, ‘ There are no experienced high-end watch repair experts in China, most maintenance carried out domestically involves changing a strap or polishing the glass and case. For any complex watch or any form of difficult problem, the watch must be sent to Hong Kong or back to the manufacturer. ‘…

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