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The yoyo of Chinese attention

For those who understand the way the attention of the Chinese people yoyo’s from one topic or subject to another, they generally don’t fear gaining negative PR because they know that its status in the minds, on the lips and in the social media messages of the Chinese people will be fleeting. It will be big news one day and completely forgotten the next, but the upside of this butterfly attention can be used to bring positive affects to a brand or individual if it is used correctly.

There has recently been a great deal of focus on luxury car brands and Jaguar in particular, who were targeted by the government for over charging for their vehicles, in the form of the sales price being set at a point that could not be justified even when high taxes and duties were taken….

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