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The way forward

The take away from this article should be empathy and understanding, and how these two attributes are the real key to consumer data. We can all recognise that its much easier to ‘open up’ to others if we feel they are listening and reacting in a supportive and positive manner to what we are saying. In the modern Chinese luxury market, consumers do not want to be sold to, they are looking for a deeper connection to a brand than just the product. The entire retail experience and engagement with the brand is now the deciding factor in terms of purchasing.

For those of you reading this who have never spent more than a week here and…

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