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The travelling Chinese September 2012

This month The Standing Committee of the National People’s Congress has begun to consider the “Tourism Law of the People’s Republic of China (Draft)”, as the government plans to make tourism a pillar of the Chinese economy.

Tourist Characteristics

  • Unlike the motivations for tourism in most other parts of the world, shopping has become an important driving force that has increased China’s outbound tourism numbers. According to a survey conducted by the China Tourism Academy, about a third of Chinese tourists think that shopping is the costliest item during their travel.
  • The younger generation in particular chose to travel for experiences such as concerts in Hong Kong, skiing in the Swiss Alps, or safari in Kenya. Travel to Africa increased 40% in 2011.
  • According to their “HPI Hotel Price Index report” showed that in the first half of 2012, Chinese tourists spent on average 1023 RMB per person per night.

The Growing Global Reach

  • Sri Lanka expects to receive 30,000 Chinese tourists in 2012, an 80% increase over the previous year, and 10% of all tourists (1.1 Million) currently visiting Thailand come from China.
  • According to U.S. Assistant Secretary of State Jacobs, in order to accommodate the Chinese tourists wanting to travel to America, 15 million more visas would be issued.
  • Bespoke Tours Currently On Offer
  • The Merchants Bank Wuhan Branch has organized the “Swiss Watch Prestige Tour”. 8 VIP clients will participate in this tour, the travel costs 80,000 RMB per person.

 Top of the World Arctic ice-breaking trip

A 15 day trip to the North Pole costing 270,000 RMB per person and 10 days on land.
 The Promotional material shows that this trip includes travelling on a cruise ship named after the National Geographic Magazine and catering in the hands of a world class chef. Each artic explorer is encouraged to ‘play with polar bears’ which I suspect wont actually happen? At the time of writing 37 places have been filled, perhaps fewer will return after their exploits with polar bears!


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