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Oct
2012

The travelling Chinese part one: the mobile Chinese consumer

The Chinese luxury market should never only be considered as the luxury market within China. The simple fact is that luxury consumption by Chinese overseas is far greater than that within China itself, and this itself is a problem the government are struggling with at this moment (see Tan Lun). However, whether you operate a hotel or a luxury brand without a presence in China, this is a huge opportunity for you, and one you ought to capitalize on…

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