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Apr
2013

The spread of ‘the Apple effect’

The recent apology by Apple’s Tim Cook for delivering poor customer service in China after the brand was publicly castigated by state media may have triggered the release of a hidden anger amongst Chinese consumers that foreign brands take their money without demonstrating customer care. This doesn’t mean that consumers feel that the state is actually on their side, as social media comment indicates that the people think this is a case of those in glass houses throwing stones. But they are not happy never the less…..
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