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The market response to growth in the male market

Menswear brand Ermenegildo Zegna first opened in China in 1991, and has enjoyed high brand awareness alongside of several other long established menswear brands such as Dunhill, and Hugo Boss. Of the 50 new stores Zegna opened in 2012, one third were in China. Its 28% sales growth in 2011 was almost halved in 2012, however, we would support the sentiment of The CEO Mr Gildo Zegna that the market growth doesn’t stop because of the general slow down of the economy and what matters is to adjust to a more realistic growth rate of 10-15%…..

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