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Jun
2013

The market opportunity for Luxury e-commerce consumers in China

With the improvement of consumer understanding and recognition of luxury brands, and the increasing cost of retail space, many brands have restricted their geographic expansion and now may not meet the demands from luxury consumers in second, third or even fourth tier cities. E-commerce offers them a way to resolve this issue. For the luxury brands without a physical presence in China, testing the water via luxury e-commerce and then opening a physical store is a wise way to expand.……

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