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The market for modern European furniture in China

Anti corruption activities and greater spending on luxury products and services have hit the premium and luxury sectors in Mainland China over recent years, but as they say, ‘every cloud has a silver lining’ and one cloud in particular that we have seen deliver positives has been a greater focus amongst Chinese in general and especially those with money, on a better lifestyle. Today its not so much about just the ownership of a nice car or bag, the consumer is looking for things that make their life better and more enjoyable.

Another cloud with a silver lining is the slowing of property sales as we see more people investing in creating a more enjoyable home environment for their own benefit, and as a place to entertain friends and family rather than always going out to do so. We therefore took some previous work we had done to evaluate the market for modern European furniture in China and refreshed it as it represents a sector with huge growth potential if we consider the number of people and private residences there are in China; the following makes very interesting reading. ….

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