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Feb
2013

The luxury SUV market

The availability of SUV’s in China is relatively new, yet their popularity has grown dramatically during this time, initially with the wealthy consumers, and most recently with the affluent class for whom the manufacturers have introduced a number of smaller entry-level models. The SUV as in many other places in the world is rarely used off road in China, or even comes close to rough terrain, with the exception of those driven by wealthy mine owners……

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