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Sep
2014

The luxury and fashion print media market

The majority of luxury print media in China is distributed to a database of consumers, luxury hotels, car dealerships, spa’s and other retail and leisure venues, and in some cases working with private banking. Some magazines have national coverage, while others are available in a limited number of the countries top cities; in either case, it is still unlikely even in 2014 that a consumer could walk into a shopping mall or a good hotel bedroom or lobby without being confronted with a choice of at least two or three magazines 0.5 cm in thickness. The number of advertisements has decreased in the past 12 months, but the volume of advertorials and articles has increased to match the changing knowledge levels of the readers….

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