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Dec
2012

The German executive triangle

When it comes to luxury executive transport in China, three German brands lead the field; Audi, BMW and Mercedes. Audi established themselves as defacto suppliers many years ago by being adopted as the vehicle of choice for government officials and their departments. The brands designs were considered as stylish but understated, and therefore suitable for this group of individuals, and production in China commenced. A decade or more later, BMW started production, their designs were considered more stylish and suitable for the newly monied and ‘flashy’ people, and two years after that Mercedes production began…

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