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The experience of a market veteran

Kate Huang is currently the Deputy General Manager of O’Blu International and has over 15 years of experience in Chinese luxury fashion market. She also holds an MBA from the University of Hertfordshire.

The company is a franchisee of the Armani Group, and partner for MCM, Dsquared2, Jill Sander, and True Religion. Kate oversees the entire cooperation with all the brands under O’Blu International, which currently has 60 stores across China.

You have been working in the men’s luxury fashion sector in China for over 10 years, how have the market and consumers changed over that time?

The change has been significant, as you might expect. 10 years ago, not many men could afford luxury products compared to the number now. Over this time, brands have educated them and told their stories. In the past, clothing with big logo’s sold very well because consumers could display their success easily, but over time, these consumers have learned the differences between brands and are now quite selective, certainly in tier one cities.

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