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The ‘Double 11’ phenomenon and e-commerce growth

On August 19th more evidence of the massive growth in e-commerce in China, if it were needed was released by the China Electronic Commerce Research Centre showing that online retail market transactions during the first half of the year reached 754.2 Billion RMB, an increase of 47.3%. It expects that by the end of 2013, the national online shopping transaction value will reach 1.7412 Trillion RMB. …

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