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May
2014

The current cigar market challenges

The immature consumer market and retailing environment

Due to the impact of socio-economic development and factors of consumer culture, the domestic cigar market still very much in its infancy. The consumer culture and consumption concept still requires a longer cultivation time. By comparison to North America or Europe where per capita annual cigar consumption is 18 to19, and although the Chinese market has attained rapid growth in recent years, the per capita consumption was only 0.24 in 2012, less than 2% of foreign consumption. The market has a long way to go!

The consumption of cigars was initially driven by foreigners, celebrities, successful businessmen and Chinese returnees, but has not yet developed a relatively stable domestic consumer groups. …

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