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The Chinese luxury media

In the May 2013 issue of Luxury Insights China we published some advice for our readership entitled ‘Effectively using the Chinese luxury media’ because at about that time, the market in China had slowed down and contracted, and we wanted to express how using the luxury media could still bring value to a brand.

Since that time, consumer attitudes have changed, they have become more knowledgeable and selective in their purchases, yet the print media still has a role to play in brand building and positioning in the minds of the luxury consumer. Publications may have become a little less weighty yet those brands that are already established have not stopped advertising, knowing that they still need to be seen regularly in order to remain at the forefront of the minds of those with money to spend….

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