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Aug
2013

Temporary decline in the number of Chinese overseas travellers

Although the Chinese people are generally very susceptible to the shopping environment, atmosphere and suggestions from friends or sales staff, and become more impulsive in the store, they are still sensitive to the price tag, and they are currently accustomed to low price travelling. Undoubtedly Chinese consumers will become more conscious about travelling after the law takes effect duo to the price increases, especially those travelling overseas. But an alternative view is that the main consumers of luxury goods are far less affected by rising travel costs. Although we may see a decrease in short-term, these particular consumers are likely to increase year on year. …

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