Unlike Shanghai and Beijing, almost all the luxury consumers in Taiyuan are local. Although the market has grown significantly in the past 3 or 4 years, due to a lack of brands and products, and poor shopping environments, the majority of the local consumers prefer to make their purchases in other locations such as Beijing, Shanghai, Hong Kong or internationally. These consumers are not short in terms of purchasing power, but the local market can not meet their current needs.

Female consumers are glad to see an increase in international brands in Taiyuan, and a more frequent update of new products. However, in the eyes of local consumers and when compared to Beijing and Shanghai, the market in Taiyuan is lagging…

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