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Mar
2014

Taiyuan: Consumer attitude

Located in central China, the overall development of Taiyuan is far behind that of eastern coastal cities, but luxury brands did not ignore the potential consumption power available. Shanxi is rich in mineral resources, and coal mine owners who live in Taiyuan, are perhaps one of the richest groups of people in China. They buy yachts, private jets, mansions, and one even purchased 30 Hummers for his daughter’s wedding.

The middle class is still a major consumer group in the local market. According to the first luxury consumer survey run by a local magazine in Taiyuan in 2012, ‘The Taiyuan luxury consumer report’ consumers…

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