The general sales of luxury cars in China are declining, particularly in the supercar category as existing owners decide not to upgrade for financial reasons, Lamborghini is one brand being affected. Its CEO Stephan Winkelmann reduced the sales target in China in 2013 from 230 to 200 units, while competitors like Maserati and Ferrari claimed to have sold well in the first half of the year. We can accept that the new government regulations associated with lavish purchases may have had some impact on sales, but in Lamborghini’s case its quality reputation is also an issue. …

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