Content library


Successful luxury could mean ‘common’ luxury

The recent poor results from Burberry were blamed fair and square on China and a slowing economy, and although brands like LV have avoided commenting on the subject of a slow down and the potential affect on their business, others show signs of following suit. By contrast, other brand such as Hermes saw its performance increase by 28% in China and appears not to be worried. Their biggest fear is losing their exclusive status in the eyes of the Chinese consumer, hence their considered and steady store opening programme…

The full article content is only available to Luxury Insights China subscribers.


Comments are closed.