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Sep
2012

Successful luxury could mean ‘common’ luxury

The recent poor results from Burberry were blamed fair and square on China and a slowing economy, and although brands like LV have avoided commenting on the subject of a slow down and the potential affect on their business, others show signs of following suit. By contrast, other brand such as Hermes saw its performance increase by 28% in China and appears not to be worried. Their biggest fear is losing their exclusive status in the eyes of the Chinese consumer, hence their considered and steady store opening programme…

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