According to the most recent survey by Hotel.com, 15% of Chinese overseas travellers hold the opinion that shopping is the third most important aspect of the trip, and they prefer buying luxury goods in Europe and the US, and most are middle or upper middle-class. Generally, they work on a fixed overall budget, including transportation, hotels, restaurant bills and shopping costs. If the travel cost increases it is likely that the spending on shopping will decrease. What’s more, they will become more selective and conservative during the shopping process. …

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