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Aug
2013

Sinocizing international luxury service

It is clear that Chinese luxury consumers are not one homogeneous group, and continue to fragment, and cannot be treated as one; no doubt we could probably say this about many nationalities and cultures. But, the extremes in China can be more significant, and hence, so can consumer behaviour. So what can you as an international brand learn in terms of ways to receive and sell to Chinese luxury consumers? …

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