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Sales of men’s products are on the up
Bucking its poor sales results of the previous quarters, Burberry benefited from a rebound in the Chinese market, particularly in men’s clothing which was up 50% overall. No doubt in some degree this was due to new store openings, new designs, heavy promotion and of course Q4 being the peak sales period each year. Ferragamo and Zegna also performed well as a result of the rebound, in particular across tier two and three cities where men show an interest in fashion……
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