FDKG

This unique set of reports, authored by Dr Pierre Xiao Lu, edited and produced by FDKG, have been meticulously complied as a result of questioning approximately 800 of China’s entrepreneurs and business leaders spread across 62 cities, 74% male and 26% female. The interviewees are China’s new rich earning between 120k and 10 Million RMB per annum or above. It is based upon 65 key questions related to their attitudes to their business and personal lives, their current spending style, their expectations of themselves and the society they live in and their overall goals. They are broken into individual reports covering 5 areas.

The Nationwide report takes the findings from the 800 interviewees across the whole of china, all income, age and gender groups and summarises them for the reader, thus allowing them to see and understand how those holding China’s new wealth are thinking, feeling and acting.

For those wanting to ‘drill down’ deeper into the data, there are an additional group of reports broken down across 6 regions in China, by 3 age groups, 6 income groups and gender.

The China’s New Wealth report was launched globally in April 2010, and is supplied in two versions; the overview volume containing 90 pages of national insights, and the full report consisting of five volumes and 700 pages containing specifics by age, gender, income and region within China.