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According to General Administration of Customs, from January to June 2014, China imported 166,600 kL wine a decrease of 13.96% compared to 2013. Of this figure bottled wine imports decreased 5.63% year on year, and bulk wine imports fell 36.66%. Of the international producers, France is the largest exporter of wine to China which imported 56,000 kL during the same period, a 15.19% decrease year on year, yet it still accounted for 42.11% of all the bottled wine imports in H1 2014. The largest bulk wine exporter to China is Chile, delivering 22,200 kL or a 31.72% decrease year on year yet still accounting for 67.73% of all the bulk wine imports in H1.

Although so far during 2014 wine sales have fallen sharply, especially those at the high-end which dropped about 50%, the rise of the mid or low-end wine sales, champagne, and sparkling wine show that Chinese consumers have started to become more logical and mature in their purchasing and consumption habits. ….

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