Content library
Editor's opinion
Insider's Insights
Business Review
Collecting and collectables
Fashion and accessories
Home and interiors
Luxury cars
Luxury hotels
Luxury yachts and Private jets
The travelling Chinese
Watches and jewellery
City Report
Sector Focus
Brands & Management
Tan Lun
Special Reports
Recent brand performances
In its 2012/2013 annual report issued on 21st May by Burberry, 20% of its overall revenue growth for the year came from China where 11 new stores opened in last year. The CEO of Burberry Angela Ahrendts revealed in an interview that 15% of Burberry global sales are from Mainland China and Chinese consumers shopping internationally represent 10% of the sales. The company plans to open 25 new stores globally by the end of 2013, most of which will be concentrated in developing markets such as China and Latin America. So far, there are 70 Burberry stores across 35 cities in China. The largest flagship store in Asia will be opened in Shanghai in December this year……
The full article content is only available to Luxury Insights China subscribers.