In its 2012/2013 annual report issued on 21st May by Burberry, 20% of its overall revenue growth for the year came from China where 11 new stores opened in last year. The CEO of Burberry Angela Ahrendts revealed in an interview that 15% of Burberry global sales are from Mainland China and Chinese consumers shopping internationally represent 10% of the sales. The company plans to open 25 new stores globally by the end of 2013, most of which will be concentrated in developing markets such as China and Latin America. So far, there are 70 Burberry stores across 35 cities in China. The largest flagship store in Asia will be opened in Shanghai in December this year……

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