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Oct
2013

Positioning, perception and performance

Taking our ten brands as benchmarks, we can see that the brands that fall into this category in China would not necessarliy sit side-by-side in many other places in the world.

Pierre Balmain is seen as expensive and classic, but because it only has two stores that do not sit in the most expensive locations in a shopping mall, and does little advertising, it is naturally labelled as affordable luxury…

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