Retail market and business assessment
Client: Bo Concept
Challenge
Bo Concept is a world renowned and long established premium home & interior brand which established its presence in China many years ago and plans to inject further capital to capture future market growth and potential. FDKG was asked to provide a thorough assessment of the market growth potential, development trends, and advice on investment, future strategy and marketing direction.
Deliverables
A 120-page market assessment report providing market forecasts, current business performance assessment, competitive landscape profiling and a proposed future development strategy containing
Resolutions
- In-depth current market environment assessment, growth and development trends
- Potential expansion models for use in investment calculations
- Distributor interviews and visit reports
- Own and competitor retail store visit reports and assessment
