Retail market and business assessment

Client: Bo Concept
Challenge

Bo Concept is a world renowned and long established premium home & interior brand which established its presence in China many years ago and plans to inject further capital to capture future market growth and potential. FDKG was asked to provide a thorough assessment of the market growth potential, development trends, and advice on investment, future strategy and marketing direction.

Deliverables

A 120-page market assessment report providing market forecasts, current business performance assessment, competitive landscape profiling and a proposed future development strategy containing

Resolutions
  • In-depth current market environment assessment, growth and development trends
  • Potential expansion models for use in investment calculations
  • Distributor interviews and visit reports
  • Own and competitor retail store visit reports and assessment

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