Market opportunity and entry assessment

Client: Ariella
Challenge

Ariella is a world-leading and long established woman’s wear brand which is attracted by the large potential of the high end Chinese women’s wear market. However, it needs to understand whether there is a demand for their specific product range, who the target demographic would be, how to position the brand, and what the future expansion scope is before taking the investment decision.

Deliverables

A market assessment report including the feedback from Chinese fashion professionals, the media, and potential customers.

Resolutions
  • Research into the overall market environment and brand development scope
  • Introduce the brand and its products to key fashion media for opinions and general feedback
  • Trial and interview with a number of potential consumers using actual product
  • A market entry strategy report based on the brand investment criteria

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