Luxury Market Safari

Client: A global Alcohol brand

The brand is long established internationally including China. However, the brand is planning to create a true luxury product line and needed to understand luxury perceptions and practices in China.


A successful day long luxury safari was carefully planned and scheduled for the group company Global Marketing Director to visit the luxury retail outlets, experience luxury services, meet the senior management of luxury brands, and have diner with Chinese HNWI to bring market understanding to a higher level.