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Peculiarities of the Chinese property consumer

Consumer behavior, attitudes and attributes in China often challenge those found in many other parts of the world, which may result in actions at odds with the expectations of the western organisations and necessitates the need for specific localization of products and services.

When evaluating the potential market size for modern European furniture in China, we have to avoid a number of traditional western assumptions and take into account local cultural influences and attitudes: ….

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