Our Blog

07
Feb

In 1989 when I made my first trip to China, I got off a plane in a country that was just ‘waking up’. Money was being spent to put in infrastructure, and build factories, but people on the whole lead a very simple and by western standards basic life. It was a time when there were bicycles everywhere and relatively few cars. At the time, I can recall people talking of ...

04
Feb

The announcement by Bernard Arnault last week that LV will slow down its global store expansion, should be no surprise to any of us, especially those based in China. The brand established its name here as ‘the’ luxury brand many years ago, and has lived off this ever since. But nothing lasts forever. Unfortunately the market in China moves forward at a very high pace, new players come in and consumers ...

28
Jan

There are a number of cultural reasons and a great deal of history behind the Chinese focus on the individual, much of which revolves around the past 50 years, and some going back much longer. However, by understanding this culture, luxury brands can develop strategies that play towards, and not against it. By example, although not directly related to luxury, Chinese football (soccer), like many other team sports in China ...

24
Jan

As the tail of the dragon disappears over the horizon and the first signs of the snake begin to make its presence known, speculation rises as to whether the coming year, and in particular Chinese luxury consumption will again sustain sales and buoy the fortunes of luxury brands globally. As we had already predicted in November and others are now saying, the Chinese New Year and the party congress that follows ...

22
Jan

We might all assume that as a 7 star hotel the Burj Al Arab might not feel that it needed to target any one-consumer group because of its status and fame. However, it appears that even the mighty Burj will work hard for the Chinese. It recently announced that to celebrate Chinese New Year, it would offer authentic Chinese dining, and music, and will light up its exterior with Chinese ...

21
Jan

Adapt or die

Over recent weeks, we have seen the China phenomenon impact luxury sales around the world. Like a plague of locusts, Chinese shoppers buzz into town and quickly buzz out again, taking a trail of expensive purchases with them. And like all humans, they will learn from this experience and as a result change the way they do things the next time round. This holiday period may have seen many buy the ...

17
Jan

There may be those in the world who think, based on many media reports last year that the Chinese luxury market had taken a nosedive just because growth figures were single digit. As we are all aware, consumers spent much more on luxury whilst travelling than they did within the domestic market that saw many of the longer establish brands abandoned by consumers looking for new, and less ostentatious items. The ...

15
Jan

Owning a car in China is a necessity to support ones status, people see you in a car so the bigger and more famous as a brand name, the better. The middle classes want to demonstrate a belonging to the elite set, and although they may live in a modest (yet relatively expensive) home, the car is the symbol that epitomises current Chinese culture. Going out for dinner in your ...

11
Jan

Over the past few years, we have seen many stores around the globe add Chinese speaking retail staff to the team as a means to better handle the travelling Chinese consumers, and demonstrate to them a level of respect. This of course is a good first step, but it’s not the end of the story. Many things in China work very differently from those in the west, and consumer habits and ...

10
Jan

There has been talk recently in the media of Chinese consumers becoming more spontaneous, taking less time on the decision to purchase, or at least this is what the surveys indicate. My first reaction is to question whether this is so, given what were relatively poor year on year results for many of the best known brands in China, which would imply the opposite. If people are spending money more ...

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