Our Blog

09
Aug

There is often a misconception that people with a lot of money like to spend it freely and easily, the assumption appears to be that they have so much that they wont miss a small proportion of it. To some extent, this may be true for ‘new money’; those people who suddenly went from having little or a limited amount to be very wealthy, because they are tempted by everything ...

26
Jul

For the past few weeks, a team of our researchers have been gathering data for the 2013 H1 Brand Reach Review for China’s luxury brands. We monitor 152 luxury brands across the automotive, watch, jewellery and fashion sectors, and have done so for the past 12 months. The tipping point the market in China hit towards the end of 2012 caused a visible tremor to run through the sector, particularly ...

03
Jul

In the past week, I have started looking at the promotion of designer brands in China, a niche group of businesses that are only now beginning to gather a following. The challenge for any of these names in the past was that they were unknown, and ‘designer’ cloths meant little to most people. But naturally you have to start somewhere. What is interesting to note amongst many of the mid range ...

18
Jun

The last six months have seen the luxury market in China quoted as both an opportunity and a disaster for brands almost daily. One-day China is no longer going to save the industry, and the next it will. I have to say that often people with little or no real experience of either the Chinese luxury market, or Chinese culture write the stories, so the result doesn’t surprise me. I ...

09
Jun

Whenever I speak to someone new to the Chinese market, I always start with two statements. The first is that to learn China, you will probably have to forget everything else you know about doing business elsewhere in the world, and the second is that in China often things are back to front when compared to those in the west. Although both are not entirely universal, they apply in the ...

22
May

I am in no doubt that many senior managers working for luxury brands around the globe, know little about the nuances of Chinese culture, and the potential affect these can have on business and personal lives. Often what they might regard as a minor blip can be a big deal here, and sometimes, something that in the west would be seen as a major problem, is resolved quite simply. Since coming ...

07
May

Regular readers of this blog will know that in-store luxury service, or the lack of it, is a subject dear to my heart and one that in my view isn’t that difficult to deliver given the right attitude. At present our luxury audit team is carrying out a mystery shopping exercise in Shanghai across many stores selling fashion, watches and jewellery, from all those brands you’d expect to deliver luxury service. ...

02
May

Prior to 2013, the print media in China was packed with advertising for luxury brands selling cars, fashion, watches, yachts and just about anything because culturally consumers believe that if its in a magazine the brand must be trusted and has the money to be there. Luxury brands of all sizes spent huge sums of cash to be seen in what were multiple publications on a regular basis. Consumers in China ...

25
Apr

It has always been of interest to me to see how brands coming to China have a level of freedom to position themselves in any way they want Chinese consumers to see them, and how very quickly this perception becomes fixed, permanent and an unquestioned fact. Many premium brands have entered the country and immediately elevated their status to luxury, at odds with who they are elsewhere in the world, ...

23
Apr

A very bad service experience in a bank late last week triggered me to think about service in China and in particular luxury service in the eyes of Chinese consumers?  Generalsing, China has a poor service culture, much of which I personally believe is based upon the countries history during the Cultural Revolution. It wasn’t until ten years ago that people, started to gather some understanding that being civil to ...

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