Our Blog

17
Feb

Predictability is not a word that those who of us who are familiar with China, or in particular the Chinese luxury consumer would use to describe them based on their past performance and hence its not a word, other than at a very high level that would appear in insight about the market in China in 2014. Having said this, I would however, make the point that the unpredictability in ...

03
Jan

When I first visited China in 1989, there was no Christmas in China. There might have been a tree set up in the lobby of a western hotel, but the concept was not really understood, and certainly not engaged in by the Chinese people, the big event was Chinese New Year. Over the past ten years at least, Christmas has become part of Chinese life, at least for those who were ...

19
Dec

I have just been watching a TV programme about the British luxury store Liberty situated on London’s Regents Street during which I saw a woman buying cushions for her new home. Her heart was lifted by the choices she made and she explained that she just wanted to make her new place warm and cosy, which many of us will understand and probably have been shopping for similar reasons in ...

09
Dec

We all like to find an excuse for why we didn’t do something or what caused our original plans or goals to be derailed; we want to avoid the blame and shift the focus elsewhere. But the constant finger pointing to the reduction in gift giving, and Chinese government crackdowns on frivolous purchasing among its staff is wearing a bit thin now. As I have written on more than one occasion, ...

14
Nov

The recent record breaking ‘singles day’ online sales in China, and the huge growth in mobile technology adoption and usage has set my mind racing on the subject of the future of traditional retailing in the country. Over the past 12 months, retailers have struggled to attract buyers into their stores to spend money and are also having to change the way they interact with the consumer; and for some ...

05
Nov

I must firstly admit that the title of this piece is not mine, I borrowed it from a friend and PR guru Hamish Thompson who is the MD of what he, tongue in cheek calls ‘the best PR agency you have never heard of'’; 1238kmh. Hamish and his team are very creative and a great asset to any brand wanting to create truly valuable PR. The reason I lifted the headline ...

25
Oct

I have read a few articles recently that talk about the need for brands to sell lifestyle and not product. Forgive my bluntness, but this has been the case for the past 12 months or more and is in fact old news. However, what is apparent to me is that for a brand to demonstrate how its products are part of a lifestyle can be difficult. Yes a still image ...

03
Oct

In a market like China, there are many people vying to be seen as a valuable source of market information to those outside of the country, and one only has to do a simple search to see the number of websites offering assistance to those wanting to enter the luxury market here; it must be confusing to those looking. What always interests me is that when I read some sort of ...

16
Sep

Working in China and in the luxury sector means you meet some interesting people. Of course this is the English interpretation of ‘interesting’, by which I mean some can be while others are just bland. There are those who are genuinely in love with their job and put their heart and soul into it, and others for whom it’s a step on a ladder to relative power and money. Now ...

25
Aug

Twelve months ago, ‘affordable luxury’ was a designation that some brands used with pride, and others derided as a poor mans imitation of the real thing. The term of course was created to allow what were, and still are in the main premium brands to appeal to wannabe luxury consumers, and to start eating into the business of the genuine luxury brands. In China, we see many brands that at ...

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