China’s huge and rapidly growing affordable luxury market is an opportunity for foreign brands that have not yet entered or are currently just entering China. Over the past 20 years, the luxury sector has rapidly developed and the brands that entered earlier, regardless of their current sales situation hold a strong position in the heart of consumers’ and a firm foothold in the market. New names are faced with overwhelming advertising of the big luxury groups, which makes it difficult to attract the attention of consumers. …

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