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Mar
2014

Now: luxury brands take the initiative to the producers

Wang Wei has also seen that currently there are an increasing number of brands contacting the production team directly wanting to provide sponsorship because of the necessary changing public relations strategy. Previously, brands liked to advertise in high-end luxury magazines or invest in commercial films, but now their PR development is heading to the internet as some of the highly rated domestic dramas on video sites reach and influence an extensive range of people. Product or brand placement on television is beginning to help branding become a trend in future…

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